The retail industry is highly seasonal, experiencing tremendous activity bursts during specific periods. Many of these periods coincide with holidays like Memorial Day, Labor Day, and Christmas with retailers launching grand promotions that result in frenzied activity in both their physical and electronic storefronts. Major retailers now see levels of revenue from their e-commerce engines that rival, and in some cases surpass, their physical stores. As a result, e-commerce is no longer a “nice to have” alternative revenue generator, but a critical part of the broader business.
Every retailer knows exactly how much revenue their electronic presence delivers over a given time period, making it easy to assess the potential damage of an outage or interruption. In fact, it’s not uncommon for retailers to put that figure at thousands of dollars per minute, even more during holiday periods.
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